Use of Artificial Intelligence

Please note we utilise Artificial Intelligence (“AI”) technology to conduct and analyse certain research questions in this interview. By participating in this interview, you will be interacting with an AI model programmed to inquire about specific topics and delve deeper into your responses through follow-up questions.

Specifically, AI is used to generate follow-up questions based on the responses you have provided to previous questions. AI will use the overall context of the research objectives, the question asked previously, and your responses to generate additional questions. Please note, the AI is restricted from engaging outside the agreed topics of the research.

Security and Data Retention:

All data is stored securely on servers located within the European Union (“EU”) and is retained only as long as necessary to fulfil the purposes mentioned above. All data is encrypted end-to-end and is encrypted at rest. Data is stored in Ireland and the Netherlands, and the AI processing is done using Azure OpenAI (located in Sweden). Data that is provided to the AI is kept private and is not used for training publicly available AI models.

Participation Options:

You may choose to respond to questions in this interview via text, voice recording, video recording, or image uploads. If you use audio or video recordings, AI will be used to transcribe your audio/video to text so that it can be reviewed by a member of our team if required. AI will also be used to analyse any images that are uploaded as part of your response.

Consent to Participate:

By agreeing to participate in these interviews, you consent to share information under the terms outlined herein. If you wish to opt out of the interview, you can close it at any time without penalty, before completing the interview.

Agreement to Terms:

By agreeing to participate, you acknowledge and confirm that:

• You are at least 18 years of age.

• You have read and understood this consent statement on how we use AI in these interviews.

• You agree, where requested, to respond to questions in this interview via text, voice recording, video recording, or image uploads and consent to provide these recordings, videos, and/or images as outlined in this document.

• You understand that you are responsible for the responses and content that you provide in these interviews.

• By participating in these interviews, you continue to accept the ShopTalk Terms & Conditions and Privacy Policy (View here)